A real-time 3D car configuration tool built entirely for the browser — letting customers explore, customise, and visualise their vehicle before they buy.
Built for automotive clients who need more than a static brochure, this configurator lets customers build their vehicle in real time — choosing paint, wheels, interior trim, and accessories with immediate visual feedback.
The entire experience runs in the browser with no downloads or app installs required. The brief demanded speed: a workflow where a customer goes from first click to a shareable configuration link in under 30 seconds.
WebGL rendering, custom event-driven state management, fully responsive with no plugins required.
Brief to live in 6 weeks — including 3D asset pipeline, UI, and dealer CMS integration.
Browser-native — desktop, tablet, and mobile. No app, no download, no friction.
Higher configuration completion rates in dealer showrooms; customers arrive with a saved spec ready to discuss.
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